We had the exciting opportunity to cover the 2023 Crankworx Whistler for Swatch, an iconic event in the mountain biking world. Our focus was on capturing the energy and essence of the festival, from the trails to the village, and highlighting the brand alongside the unforgettable Red Bull Joyride.

Our team produced three distinct videos and a collection of photos throughout the event. We spotlighted three standout athletes: Casey Brown, Erik Fedko, and Sam Pilgrim. One video featured a track walk with Erik and Sam, giving a behind-the-scenes look at the preparation and anticipation. Another video recapped the adrenaline-pumping Red Bull Joyride slopestyle contest. The third was a comprehensive recap of the entire Crankworx experience.

This project allowed us to dive deep into the riding culture, hang with top athletes, and showcase exclusive gear. Partnering with Crankworx brought every moment to life, creating pure MTB magic