At Jackalope Fest in Montreal, we were there to capture more than just the action—we documented Swatch's deep-rooted presence in the action sports scene, a legacy that’s been decades in the making. Held at the iconic Olympic Stadium, this event was yet another chapter in Swatch's ongoing story, with their athletes throwing down and showing why they’re legends in the game. From intense moments on the ramps to the branded features that screamed Swatch’s bold style, this was proof once again that Swatch is more than just a brand—it’s a cornerstone of the action sports community.