Mixing two sports on a slope for a new moto and ambassadors announcement? Now that’s as good as it gets. As thrilling as it was, it came with its share of challenges: matching the speed for tricks, maneuvering a heavy bike in the snow, and synchronizing the follow cam on skis. But we love a good challenge, and we can definitely say: mission accomplished.

Working with Sam Guérin, professional moto racer, and Laurie Blouin, snowboard Olympic medalist, was incredible. From production to creative direction and distributing the campaign, collaborating with Harley Prémont and the riders made this one of our best shoots yet.