For the 2024 Aspen Winter X Games, Slash Media House took on a thrilling project with O'Neill. JF, no stranger to the X Games from his competition days, was back in action, but this time on skis with his insane follow cam skills, capturing Laurie Blouin, the top female snowboarding athlete in Canada.

O'Neill brought us in to craft a powerful story, showcasing Laurie's snowboarding journey and the brand's support for her. Our mission was clear: capture every moment, from Laurie's intense training sessions to her high-stakes runs on the slopes, and create a narrative that highlighted An authentic, raw narrative that resonated with the her community in order to make them engage as much as possible